Denver Parent Magazine is the go-to resource for useful information, whether male, female, single, or single-sex parenting families. Our articles cover a myriad of topics, everything from local events, activities, and performances for kids and their parents as well as family travel, to tips and hints for busy moms and dads.
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
- Sponsored posts that you provide let you speak to our audience.
- Reviews of your products by informed parents provide useful feedback for our potential customers.
- Event and experience coverage makes our readers want to find you and create new memories with their families and significant others.
Content marketing goes beyond printing a press release and moves into the word of telling your brand story.
I highly recommend advertising in Denver Parent Magazine. After it published a story on my Langley Park romance series, my book sales doubled and my Kindle Unlimited page reads tripled that day. I’d had no other promotions running, so I’m confident that the boost came from Denver Parent readers.
– Krista Sandor, Local Romance Novelist’s First Book Is a Tantalizing Read for Summer
Change the conversation with advertisers and sales
Content marketing enables Denver Parent to partner with clients to create and promote valuable, compelling content for our audiences.
Having formal content marketing opportunities diminishes the “requests” the content teams receive from advertisers and sales to cover specific topics or companies as part of the regular editorial process.
Provides new opportunities for non -endemic advertiser
We find it useful for our content marketing clients to also purchase digital display advertising that supports and complements their content marketing programs.
By holistically understanding your needs as an advertiser, Denver Parent can create high-value campaigns that utilize all of the tools in our information services arsenal—research, content and reach—to meet and exceed the client’s expectations
Our editorial staff consists of more than a dozen seasoned regular contributing writers with excellent credentials, all of whom are parents. Collectively, our writing staff includes an award-winning author as well as writers published in The New York Times, The Huffington Post, The Christian Science Monitor, and a TED talk speaker. What makes Denver Parent unique is that these writers aren’t simply reporting; they are starting a conversation with our readers that leads to an interactive, quality experience for parents who consistently seek out Denver Parent as their go-to resource. We can match your service or product with a writer who will tell your story and go beyond a sales pitch.
Case Study “Mightier”:
Their agency approached us about just posting an article from a Dr. speaking for the company, but we discussed a more “story-telling” angle. We matched them to an area parent who could use their product with their child. They then tested the product and were able to be interviewed by our Managing Editor who did research on the product and put together the article.
A post must be marked on our site as a “sponsored post” on our site when you meet the criteria below:
When an advertiser has influenced the content in any way (even if only to suggest a topic)
When the content was created specifically for one or more clients
When a client’s brand or product is mentioned
We prioritize local companies, events and information over all other posts, paid or unpaid. We have the right to reject your post for any reason.
We do not allow do-follow links in paid posts.
Paid posts with minimal editing required start at $300. We will consider an “in kind” trade if we review a product or activity, toward the purchase of a paid post.
For an additional fee we can send one of our writers to your event to evaluate your products or services. We will match your product or event with the writer best able to highlight your business in an organic post that will drive traffic to your site or store.