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Denver Parent Magazine is the go-to resource for useful information, whether male, female, single, or single-sex parenting families. Our articles cover a myriad of topics, everything from local events, activities, and performances for kids and their parents as well as family travel, to tips and hints for busy moms and dads.
What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. Instead of pitching your products or services, you are providing truly relevant and useful content to your prospects and customers to help them solve their issues.
- Sponsored posts that you provide let you speak to our audience.
- Reviews of your products by informed parents provide useful feedback for our potential customers.
- Event and experience coverage makes our readers want to find you and create new memories with their families and significant others.
Content marketing goes beyond printing a press release and moves into the word of telling your brand story.
I highly recommend advertising in Denver Parent Magazine. After it published a story on my Langley Park romance series, my book sales doubled and my Kindle Unlimited page reads tripled that day. I’d had no other promotions running, so I’m confident that the boost came from Denver Parent readers.
– Krista Sandor, Local Romance Novelist’s First Book Is a Tantalizing Read for Summer
Case Study “Mightier”:
Their agency approached us about just posting an article from a Dr. speaking for the company, but we discussed a more “story-telling” angle. We matched them to an area parent who could use their product with their child. They then tested the product and were able to be interviewed by our Managing Editor who did research on the product and put together the article.